Ster-Kinekor is searching for its next squad of movie-loving creators

If you love movies as much as The Movie Guy then Ster-Kinekor is looking for you!

If you’re the person in your friend group who always knows what’s coming to cinemas next, Ster-Kinekor might have a spot for you in its new SK Squad. Ster-Kinekor has launched a nationwide search for content creators who are passionate about movies, pop culture and the big-screen experience, with the first phase of the search running until 27 August.

The SK Squad campaign is looking for creative voices who can turn their love of cinema into engaging content across digital platforms. According to Ster-Kinekor, the ideal candidates should bring creativity, confidence, personality and, most importantly, a genuine love for watching movies in cinemas.

And entering is fairly simple.

Creators need to make an original TikTok video of no more than 60 seconds explaining what the magic of cinema and watching a movie on the big screen means to them. The video must be posted publicly on TikTok with the hashtag #SKSquadSearch.

Once that’s done, entrants need to email their full name, contact details and a link to their video to SKTsquad@sterkinekor.com before midnight on 27 August 2026.

Ster-Kinekor says the campaign will eventually see a community of passionate cinema fans appointed as the SK Squad, who will create original content and help bring the brand’s cinema experience to movie-loving audiences.

“Our ultimate goal with this exciting campaign is to build and activate an elite squad of content creators who can authentically engage movie-loving audiences, create compelling cinematic content, and champion the Ster-Kinekor brand across digital platforms,” said Lynne Wylie, chief marketing officer of Ster-Kinekor Theatres.

The official Ster-Kinekor TikTok channel will also serve as the campaign’s central hub, with new content, competition updates and interactive moments being shared throughout the search.

The initiative is presented by Ster-Kinekor in collaboration with BIGGI Popcorn and Slush Puppie.

For anyone who has ever considered turning their love of movies into content, this could be a pretty interesting opportunity. Whether you’re already an established creator or simply the person who can’t stop talking about the latest movie, Ster-Kinekor wants to see what you’ve got.

The full entry requirements, terms and conditions are available on the official SK Squad competition page on the Ster-Kinekor website.

5 Comments

  1. Hello, I hope this message finds you well.
    I am a huge fan of films and find it to be my biggest passion. I’m a third year Media Studies student who is about to graduate end of this year, meaning that my knowledge on all media is broad and relevant in today’s times. I know how to content create and watch movies which is a win win. Please do let me know what other information is needed for this application. Thanks so much.

  2. Hello, I hope this message finds you well.
    I am a huge fan of films and find it to be my biggest passion. I’m a third year Media Studies student who is about to graduate end of this year, meaning that my knowledge on all media is broad and relevant in today’s times. I know how to content create and watch movies which is a win. Please do let me know what other information is needed for this application. Thanks so much.

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